Additional Campus Affiliations
Research Professor, Business Administration
Recent Publications
Jaikumar, S., Viswanathan, M., Dutta, S., & Sreekumar, A. (2025). Effects of household characteristics on low-income family businesses: evidence from India. Journal of Research in Marketing and Entrepreneurship, 27(3), 383-408. Advance online publication. https://doi.org/10.1108/JRME-02-2024-0043
Viswanathan, M., Goreczny, A., Sreekumar, A., & Cai, X. S. (2025). Impact through being bottom-up in multi-fold realms: lessons from journeying to subsistence marketplaces and marketplace literacy. European Journal of Marketing. Advance online publication. https://doi.org/10.1108/EJM-11-2023-0812
Sinha, G. R., Viswanathan, M., & Larrison, C. R. (2024). Student loan debt and mental health: a comprehensive review of scholarly literature from 1900 to 2019. Journal of Evidence-Based Social Work (United States), 21(3), 363-393. https://doi.org/10.1080/26408066.2023.2299019
Echambadi, R., Saiyed, A., Scagnoli, N. I., & Viswanathan, M. (2022). Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic. Journal of Management Education, 46(4), 751-777. https://doi.org/10.1177/10525629211067229
Machin, J. E., Brister, T., Bossarte, R. M., Drenten, J., Hill, R. P., Holland, D. L., Martik, M., Viswanathan, M., Yeh, M. A., Mirabito, A. M., Rapp Farrell, J., Crosby, E., & Ross Adkins, N. (2022). Conversations about conducting marketing research in mental health. Journal of Consumer Marketing, 39(6), 569-578. https://doi.org/10.1108/JCM-02-2022-5212